The number one question I receive on social media is : “How do you suggest I best grow my following?” And there is not one simple answer to this. For me, It’s actually taken a lot of PERSONAL growth to even see a dent in my social media growth.
As many of y’all know, blogging and maintaining a social media presence…is basically a full-time job. We are expected to create quality content time and time again, which I LOVE! BUT! We all know the occasional struggle of when we pour our heart into a post, yet it does not do as well as we thought it would! It can be really, really, really discouraging at times. But then theres the other side of that too! When my content compels people to reach out to me, it is in those moments where I feel the most fulfilled. It’s like “whoa, I’m actually making some sort of impact here!” So all this to say, this industry can be an emotional rollercoaster!
And of course, as an individual trying to navigate my way through this space, my own psyche is affected by it all. I’ve had to learn or am still learning how to be inspired by others’ content rather than intimated. I’ve had to learn how to be vulnerable with all of my followers, rather than just showing the surface level of who I am. I’ve had to shake off and/or learn from any negative comments or criticism I get on posts. And most importantly, I’ve had to gain the patience and understanding that this journey of becoming an “influencer” TAKES TIME! And the most important part of the journey (at least for me) is learning how to accept and grow as a person from all of the ebbs and flows that come our way. Back in February, right before I started to take this platform seriously, I was still very weary and unsure of my content. The numbers meant everything to me and I was heartbroken when they were not up to par. I would compare my humble ass beginnings to one of an influencer with millions of followers! But thank God as time has past, I’ve grown so much as a person and hence, that wisdom and maturity has poured over into my creative realm.
I think the most common sentiment I receive from people asking this question, is discouragement. “Why is my account not growing?! UGHH!” That question alone has the ability to make you second guess yourself and even your potential of making it on this platform. But what has helped me is shifting that question of “how do I grow my followers?” to “what do I need to do to grow as a person so that my content reflects that?”
As an example, I share with y’all these two photos.
The bottom was a girl who was shy and thus a bit uncomfortable with her photographer. I was self-conscious of what the people around me were thinking and you can see that in my pose!
Over time, I worked through those personal flaws. You now see (in the featured photo) a confident, DFAG gal, living her best posing life. Of course there was a line of people staring at me, but oh well! In addition, you also see the strong connection and trust, I’ve built with my photographer. My personal growth blossomed and in turn, so did my creative juices.
Sooooo, if we only shift our thinking and look inwards for growth, that growth can be multiplied in our content and reach so many more people than even imagined!
I found this quote online and thought it was pretty magical:
“Dream big, develop yourself, unleash your potential, play well with others, play to your strengths, enjoy the process, share your unique gifts with the world, and grow your greatness by testing yourself, expanding yourself, learning and improving.” – Unknown